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Google Maps

Helping people get around cities and explore their world easily, safely, and sustainably.
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Google Maps is a comprehensive platform that helps over 2 billion people monthly, explore and navigate new experiences across the world or around the corner. It powers movement, discovery, and economic activity in cities worldwide.
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The challenge

In a world of constant movement and endless options, people need a reliable real-time source of truth for travel and local discovery.

Drivers may not be aware of fuel-efficient routes that could lower their carbon footprint, and commuters might miss out on faster, more sustainable public transport options simply because they don't have access to the right information.

This not only impacts individuals but also hinders a city's ability to move towards a more environmentally friendly future.

How Google Maps helps cities

Google Maps helps cities, residents, and visitors navigate urban challenges with efficient ways to navigate cities, sustainable transportation choices, and a means to connect with local communities.
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Traffic congestion

Google Maps tackles traffic congestion for drivers, bikers, pedestrians with real-time routing updates. It also makes public transportation accessible to everyone with real-time alters.
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Sustainable transport

By working with partners, Google Maps offers micromobility and sustainable public transportation options. AI-powered eco-friendly routes and mode suggestions also help people consume less energy and reduce carbon footprint.
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Boosts economy and tourism

Locals contribute to help others discover new places and what to do with their reviews or by adding new places to the map. This makes local businesses, civic services, and attractions easy to discover, driving tourism and supporting local economies.

Key benefits

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Eco-friendly routing
This feature uses AI to suggest fuel-efficient routes with fewer hills, less traffic, and constant speeds, helping drivers save money on fuel and reduce their carbon footprint.
Inclusive and accessible options
Google Maps promotes equity with accessible routing options, including wheelchair-accessible routes that feature elevators instead of stairs.
Mode suggestions
Google Maps proactively suggests lower-carbon travel alternatives like biking, walking, or public transport to encourage sustainable travel choices.
Street View feature
Provides a visual way to explore and navigate, allowing users to see a location's surroundings, such as parking availability or business storefronts, to make informed decisions. It also allows tourists to research and plan their itineraries by exploring the city before they arrive, thus promoting tourism and local economies.
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Impact on users and cities

For cities, Google Maps is more than just a consumer product; it's a powerful platform for urban management and community engagement. By contributing their authoritative data through programs like Google Maps Content Partners and Transit Partners, cities can ensure their information is accurately represented on the map. This collaboration allows cities to:
  • Improve urban mobility and safety

    By sharing real-time information on road closures, construction, and speed limits, cities can help reduce congestion and improve road safety for all residents.

  • Promote sustainability

    By providing comprehensive data on public transport, bike lanes, and pedestrian paths, cities can encourage citizens to adopt more sustainable modes of travel.

  • Boost local economies

    By ensuring that local businesses, parks, and civic services are easily discoverable on the map, cities can support local commerce and make essential services more accessible to their constituents.

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The Mayor and I are committed to making cycling in London as safe and accessible as possible and have been working closely with Google. I’m delighted that Google Maps is enhancing the navigation system for cycling.

With existing digital journey planning data, cyclists haven’t always been able to see the best route available to them. These updated algorithms will help Londoners choose safer cycling routes, whether it is a road with less traffic or part of the Mayor’s growing network of Cycleways, enabling more people to get around by bike as we build a greener and better London for everyone.”

Will Norman,
London’s Walking and Cycling Commissioner, Transport for London, UK

Learn more about Google Maps

See the product in action and explore how it works in the real world