Google Maps Content Partners

Sharing data to ensure the world is searched, explored, and navigated accurately.

The Google Maps Content Partners (GMCP) program is a free platform that empowers authoritative partners to make their geospatial data accessible and useful to hundreds of millions of Google users.

The challenge
How we solve it
Key benefits
Our impact
Visit Google Maps Content Partners

The challenge

Cities, road management authorities, and other authoritative organizations generate vast amounts of valuable geospatial data that is critical for safe and efficient navigation, local discovery, and access to essential services. However, this data often remains siloed, unable to reach the public in a timely and accessible manner.

Without a direct channel to integrate this information into widely-used platforms like Google Maps, citizens are left with an incomplete and sometimes inaccurate picture of their world, leading to inefficient travel, missed economic opportunities, and reduced access to civic services.

How Google Maps Content Partners helps cities

The Google Maps Content Partners portal provides a centralized and efficient platform for authoritative partners to share their geospatial data directly with Google. This ensures that the most accurate and up-to-date information is reflected on Google Maps and Waze. The platform offers a variety of ways to contribute data, accommodating different needs and levels of technical expertise:

Scalable contributions

Partners can share their existing datasets or live feeds, which is ideal for high-volume, recurring, and automated updates. This includes setting up automated monthly or quarterly submissions directly from an open data portal or a custom URL to minimize manual work.

Curated contributions

For specific, high-priority edits that require precise, human-validated outcomes, partners can use direct map editing tools to propose, review, and submit new map features.

Single dashboard

A unified dashboard allows partners to easily upload and update map data, and track the status of their submissions from a single location.

Data types and format we support

GMCP accepts a wide range of data types to support various use cases, from basic navigation to local discovery. The platform supports both static data uploads and real-time feeds to accommodate different data sharing needs.

Supported data types

Basic navigation & orientation: Road geometry, names, and attributes; addresses; political boundaries; and parking lots.
Local discovery: Points-of-interest, park boundaries, and trails.
Urban Mobility & Sustainability: Electrical Vehicle Charging Stations, bike lanes, pedestrian data, Low Emission Zones.
Other: Drone, overhead, and indoor imagery.

Key benefits

By partnering with GMCP, organizations can unlock a range of benefits for their communities:

Safer, more efficient navigation

Enhance road safety, reduce congestion, and encourage eco-friendly travel by sharing real-time information on road conditions, speed limits, and closures.

Support tourism and local businesses

Improve the visibility of small businesses and enhance the experience for tourists by ensuring that local points of interest, parks, and landmarks are accurately represented on the map.

More accessible civic services

Keep the public informed about civic projects, ensure essential services like hospitals and fire stations are easily discoverable, and share critical information during emergencies to keep citizens safe.

Safer, more efficient navigation

Enhance road safety, reduce congestion, and encourage eco-friendly travel by sharing real-time information on road conditions, speed limits, and closures.

Support tourism and local businesses

Improve the visibility of small businesses and enhance the experience for tourists by ensuring that local points of interest, parks, and landmarks are accurately represented on the map.

More accessible civic services

Impact on users and cities

By providing a direct line of communication to Google, GMCP enables its partners to ensure that their communities are accurately represented on the world’s most popular mapping platforms, leading to a more informed, efficient, and engaged citizenry.

Here are the organizations possessing authoritative geospatial data that make an impact on cities.

Local, regional, and national authorities, including municipalities and transportation agencies
Housing developers
Healthcare providers, agencies, and NGOs
Other trusted public, private, or non-profit organizations such as universities

Learn more about Google Maps Content Partners

See the product in action and explore how it works in the real world

Visit Google Maps Content Partners website Visit Google Maps Content Partners portal