Google Business Profile

Go digital, connect with potential customers and help your business grow

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Google Business Profile is the free management tool that empowers businesses and city authorities to control and personalize their online presence, ensuring the public has accurate, up-to-date information on hours, services, and identity attributes.

The challenge
How we solve it
Key benefits
Our impact
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The challenge

In today's digital world, it's crucial for local businesses to be visible online to attract new customers. Many potential customers turn to Google Search and Maps to find products and services in their area. Similarly, cities and public entities face the challenge of providing accurate and easily accessible information about their services to constituents. Keeping information like office hours, locations, and available services updated across different platforms can be a difficult task.

How Google Business Profile helps cities

Google Business Profile empowers businesses and organizations to connect with their citizens and customers, post updates, list their products and services, and more. Key features include:

Highlight essential info

Add your phone number, operating hours, and other crucial details so customers know what to expect.

Showcase your brand

Share photos, a cover image, and your logo to express your business's personality and stand out to customers.

Promote inclusivity

Add attributes to show that your business identifies as Black-owned, women-owned, veteran-owned, and is LGBTQ+ friendly.

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Engage with customers

Create posts about special offers and events, respond to reviews to build trust, and answer frequently asked questions to provide helpful information upfront.

Key benefits

Help find new customers

By creating a free Business Profile, local businesses can convert people searching for their products and services on Google Search and Maps into new customers.

Increase accessibility to civic services

Government buildings, offices, and public venues can be claimed by city authorities to ensure that information such as opening hours and services are accurate and up-to-date for constituents.

Personalize your profile

Businesses can customize their profiles with photos, offers, posts, and other details to attract and inform customers.

Eco-friendly routing

This feature uses AI to suggest fuel-efficient routes with fewer hills, less traffic, and constant speeds, helping drivers save money on fuel and reduce their carbon footprint.

Inclusive and accessible options

Google Maps promotes equity with accessible routing options, including wheelchair-accessible routes that feature elevators instead of stairs.

Personalize your profile

Businesses can customize their profiles with photos, offers, posts, and other details to attract and inform customers.

Impact on users and cities

For city authorities, Google Business Profile is a powerful tool to increase the accessibility of civic services. By claiming and managing the profiles of government buildings, public venues, and offices, cities can ensure that citizens have access to accurate and current information. This helps streamline communication and improves the citizen experience when accessing public services.

Learn more about Google Business Profile

See the product in action and explore how it works in the real world

Visit Google Business Profile website